we want to:
Take better advantage of rapid response moments

When your organization is needed most, donors want to help. Your rapid response efforts can make the most of those moments — here's how:

Match your message with the moment

Think through the media moment — maybe today’s headline is about a crisis your organization will help with or maybe a cultural moment is distracting supporters from an urgent need. Your message should mobilize or educate accordingly.

Reduce barriers to action

The easier you make it for your audience to complete actions, the more likely they will be to do so.

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