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Take better advantage of rapid response moments
When your organization is needed most, donors want to help. Your rapid response efforts can make the most of those moments — here's how:
Match your message with the moment
Think through the media moment — maybe today’s headline is about a crisis your organization will help with or maybe a cultural moment is distracting supporters from an urgent need. Your message should mobilize or educate accordingly.
Develop a checklist to follow
Now is not the time to forget a best practice. Make sure you have a process to deliver accurate information, target prospect and existing supporters, maintain consistency across channels, and optimize your messaging and targeting approach.
Social
Email
Display
Paid Search
SMS
Website
Time to prioritize
You can’t rank on page 1 for every term. Decide which terms consistently drive the most completed actions and double-down your investment in those terms.
Paid search
Reduce barriers to action
The easier you make it for your audience to complete actions, the more likely they will be to do so.
Be the messenger
People read texts quickly, so you may beat or quickly follow their news alerts. SMS is a great channel to get out information fast — and get fast results
SMS
Highlight the action
A strong call-to-act got a user to your page, so make that action easy. Put the ask front and center and be sure to match your copy and CTA to what users saw when they clicked.
Paid search
Email
Social
Display
There are more opportunities ahead. Ready for the next piece of the puzzle?
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