When your organization is needed most, donors want to help. Your rapid response efforts can make the most of those moments — here's how:
Think through the media moment — maybe today’s headline is about a crisis your organization will help with or maybe a cultural moment is distracting supporters from an urgent need. Your message should mobilize or educate accordingly.
Now is not the time to forget a best practice. Make sure you have a process to deliver accurate information, target prospect and existing supporters, maintain consistency across channels, and optimize your messaging and targeting approach.
You can’t rank on page 1 for every term. Decide which terms consistently drive the most completed actions and double-down your investment in those terms.
The easier you make it for your audience to complete actions, the more likely they will be to do so.
People read texts quickly, so you may beat or quickly follow their news alerts. SMS is a great channel to get out information fast — and get fast results
A strong call-to-act got a user to your page, so make that action easy. Put the ask front and center and be sure to match your copy and CTA to what users saw when they clicked.