we want to:
Increase email fundraising

In recent years, many organizations have seen their email fundraising numbers going down or varying widely from year-to-year. You might be surprised by our tips to help:

Define your donor programs

Segment your audience into groups based on historical behavior to send messages and make asks appropriate to the level of action they’re ready to take. Here are some ideas on the most basic level of segmentation:

Build out a long-term plan

Begin every project or campaign by setting goals and priorities — this will ensure short-term wins build and support your bigger picture goals.

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