Learn
How
we want to:
Grow ourrecurring donor program
A solid group of monthly donors can mean starting every month well on your way to your revenue goals. We've pulled together guidance on how to build a better, more sustainable recurring donor program:
Create easy ways to level up
When you show the way and eliminate hurdles along the path, supporters will willingly climb the engagement ladder.
Create key triggered series
Personalize your audience's experience by automating messages to reach them at pre-designated moments in their journey. Welcome series and thank you messages are popular forms of this, but triggers can be set up to re-engage, upsell, and celebrate your people according to their individual milestones.
Email
SMS
Optimize the checkout flow
Tactics like monthly upsell asks, corporate matching gifts, and SMS sign-ups should all happen at specific times throughout the checkout flow — to boost revenue without losing the donor in the process.
Website
Highlight the action
A strong call-to-act got a user to your page, so make that action easy. Put the ask front and center and be sure to match your copy and CTA to what users saw when they clicked.
Paid search
Email
Social
Display
Tailor asks to your audiences
When communicating with audiences, think of their history with your organization — messages to high-value or long-term donors should be different from those to people new to your list.
Make asks sustainer-specific
To acquire and retain monthly donors, ask less and thank more. Make them feel special and have a unique case for why a monthly gift helps your mission.
Email
View one-time giving as a step on the journey, not the end
Once someone gives for the first time, your priority should be to keep them engaged so they're primed for midlevel or monthly giving.
Email
Deepen their engagement
Donors who become advocates and advocates who become donors are more likely to stay with your organization. Encourage cross-channel and cross-action engagement.
Email
Social
SMS
There are more opportunities ahead. Ready for the next piece of the puzzle?
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