we want to:
Grow our
recurring donor program

A solid group of monthly donors can mean starting every month well on your way to your revenue goals. We've pulled together guidance on how to build a better, more sustainable recurring donor program:

Create easy ways to level up

When you show the way and eliminate hurdles along the path, supporters will willingly climb the engagement ladder.

Tailor asks to your audiences

When communicating with audiences, think of their history with your organization — messages to high-value or long-term donors should be different from those to people new to your list.

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