Use these tips to overcome common acquisition challenges and find the people ready and willing to take action for your organization.
When you show your people the value they hold for your program, they better understand their role and can do more to make an impact.
Email is often required to reach out to specific elected officials, making advocacy a strong and authentic lead-gen ask. Just remember that your welcome series and any follow-up content are aligned with the advocacy action users took when they first engaged with your organization.
Creative should convey your organization's theory of change. That theory of change should include the donor and their interests.
Use what space you have to demonstrate your organization’s impact by highlighting the people you serve.
There’s no one-size-fits-all approach when making asks of your audience. Here’s how to meet supporters where they are.
Tactics like monthly upsell asks, corporate matching gifts, and SMS sign-ups should all happen at specific times throughout the checkout flow — to boost revenue without losing the donor in the process.
By including SMS opt-ins at events and out-of-home advertising, those specific keywords can be used to measure the success of each ad or event.
Employ variations of assets to create best practices around imagery, button shape, banner colors, UX formats, and other ad components.
Like all good relationships, the one between you and your audience should be based in mutual benefit and shared effort — don’t forget to show appreciation for your people.
Framing those you serve as needy may achieve short-term fundraising gains, but an inclusive and empowering brand will last and earn greater loyalty from a broad base of supporters.
Get creative with small merchandise that supporters would be proud to show off, but be careful of anything elaborate that seems like fundraising excess that's taking away from program funds.
Tactics like interactive quizzes can help introduce people to your brand and gather new leads while maintaining engagement and enthusiasm. Keep "first-contact content" audience-focused and rely on your welcome series to explain “who we are” and tell impact stories that draw supporters in deeper.