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Better leverage data and technology

The foundation of any digital program lies in your technology infrastructure. Find out how to align your data and tech tools with your program goals:

Measure what you can use

Data is a helpful resource, but only when you can act on it. Here’s how to leverage your data and make sure your measurement efforts pay off.

Let your technology do the work

Free up capacity for your team to take on new workstreams by setting up your martech stack to perform certain functions automatically and independently.

Match your technology to your needs

With all the martech offerings out there, it can be easy to get overwhelmed with new tools. First and foremost, you must align your technology solutions to your program needs.

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