we want to:
Acquire more
high-value donors

It's easy to understand the significance of major donors and organizations invest in stewarding this group accordingly. But there's a group of supporters who don't have their own individual gift officers who still make up much of your digital giving: midlevel donors. Here’s how to tailor a program to them:

Curate your communications

The key is not to turn up the volume of your communications to reach more donors, but to understand what your audience wants to hear and serve them content that matches those interests.

Lean into your channel

Messages will go further when you tailor them to the right channel, so consider making adjustments to best fit where high-level audiences are engaging with your messages.

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